The digital world, no matter how advanced it is, is still faced with a few problems and inefficiencies in the products that are being offered. These are quite visible when trying to transport huge amounts of data from one place to another. The standard DVD which was seen as a high quality product is now seen as something not worth watching by many movie lovers.
With the introduction of the blu ray disc, studies confirm a major loss of sales for the standard DVD market. Although the blue ray disc looks a lot similar to the traditional DVD, it has more features and capabilities than the latter. Unlike the DVD which was read by a red laser, the blu ray disc is read by a blue laser projected on the disc and hence the name ‘blu ray disc’ was given.
Then what’s so special about a disc that needs a blue laser? You may ask. Well there are many advanced qualities in the blu ray disc. One of them is the enormous storage capacity. A normal DVD would carry about 5 GB storage capacities. While a blu ray disc can go up to about ten times of that. A dual layer blu ray disc will carry about 50 GB while a single layer blu ray disc will carry close to 25 GB in storage space.
Well if you only use DVDs for movies, games and music you might find that information a bit useless. Even though the increased storage capabilities means the ability to store about 10 movies, as many games or hundreds of audio tracks in a single blu ray disc. How impressive is that.
But all you movie lovers will have better news. The increased high definition effects for both audio and video in the blu ray disc will provide the viewer or listener with an experience of something out of this world. Home theatre has never been better than this. Movie theatres might have to be a bit careful. Also, all gamers out there would find the same special qualities when playing a game on your Play station, Xbox or Nintendo using blu ray disc. Advanced special features and high definition.
Consumer producers of blu ray discs would also find a lot of advanced features that will suit the business needs like advanced security and anti piracy features. Regional codes will also mean that market segmentation and specialization would be much easier than before. The blu ray technology has spread around the globe with positive feedback and a direct hit to the standard DVD market. Consumers who were previously happy with the use of DVD’s to watch movies are now opting for blu ray discs. After all why shouldn’t they? A blu ray disc can give you much more features than a DVD.
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