The holiday and travel industry is among the most rapidly developing out there. This is necessary because of the level of competition in the industry and the evolving travel tastes of consumers. A lot of companies are quickly finding that their practices are outdated and their potentially customers are going else ware because they are being reached quicker and other companies have more efficient methods of letting their customers know what is going on during every step of their booking. Lets take a closer look at what methods travel companies are now calling upon to communicate with their customers better

Email. You could argue that email has been around for quite a while now and is not a new form of communication. Yet there are still travel companies who do not use it to its full potential and instead still do most of their communication via phone or post. Those companies who have embraced this technology, like Oceania Cruises, are using it to attract customers via newsletters etc, arrange travel bookings, deal with customer enquiries instantly, provide up to date information to customers on their booking and send out billing info to name a few.

Booking online. I recent years there have been lots of companies in the travel inductsy who have realied just how beneficial it is to have an online booking system that does not rely on back and forth emails and phone calls. The modern customer is a lot more discerning than they used to be and are moving towards the more simple, less time consuming methods of making their booking which these systems can offer. Obviously this is used alongside other communication methods but companies who do not adopt this, especially in the luxury cruises sector, will soon struggle

Social media. Everyone is talking about social media and how great sites like Facebook and Digg are at the moment, although lots of people have also been quick to criticise their usefulness. However, companies that are at the top of their game or willing to keep an open mind, much like Oberoi Nile Cruises, are reaping the rewards by communicating with potential customers on their own level and in an informal setting. Twitter is set to be a big player in the industry as people can follow individual companies and get instant information on the latest offers they are providing that minute